This page explains what information we collect when you browse our recipe library, sign up for the newsletter, or send us a message through the contact form. It also outlines the rights you have over your personal data and how to reach us with any privacy-related questions.
When you use this site, we collect two broad categories of data. First, information you provide directly: your name, email address, and the contents of any message you send through our contact form. Second, technical data gathered automatically as you browse, such as your browser type, device model, approximate location derived from your IP address, pages visited, and the time spent on each recipe page. This technical information helps us understand which guides are most useful and where the site could be improved.
We use the information you submit through forms solely to respond to your inquiries, send the newsletter you requested, or provide support related to our cooking guides. Technical and analytics data is used in aggregate to measure site performance, identify popular content like the wok hei guide or dim sum tutorials, and ensure the website functions correctly across different devices. We do not sell personal information to third parties, and we do not use your data for advertising profiling or automated decision-making.
This site uses a small number of cookies to remember basic preferences, such as whether you have dismissed a newsletter prompt, and to collect anonymized analytics about page views and visitor flow. These cookies do not store sensitive personal data, and you can disable them in your browser settings without losing access to the recipe content. If you disable cookies, some interactive features may behave differently, but the core recipe pages will remain fully readable.
Data you submit through forms is stored on secure servers managed by our hosting provider, and newsletter sign-ups are processed through an email delivery service. Analytics data is handled by a third-party analytics provider that processes information on our behalf. These processors are bound by data protection agreements and are only permitted to use your data to provide the specific services we have engaged them for. We retain contact form messages for up to twelve months, after which they are permanently deleted, unless a longer retention period is required by law.
Depending on your location, you may have the right to access the personal data we hold about you, request correction of inaccurate information, ask for deletion of your data, or request a portable copy in a machine-readable format. You can also withdraw consent for newsletter communications at any time by using the unsubscribe link in any email you receive. To exercise any of these rights, contact us using the details below, and we will respond within thirty days.
If you have questions about this policy, want to request a copy of your data, or wish to have your information removed from our records, please reach out by email at info@waicheuk.com or by phone at +60 16 813 8319. You can also write to us at 20 Free School Road, George Town, Penang, 10460, Malaysia. We will verify your identity before fulfilling any data request to protect your privacy.
Wai Cheuk Kitchen is committed to honest representation. We do not publish misleading claims, fake endorsements, or fabricated testimonials. Recipe outcomes depend on individual skill, equipment, and ingredient quality, and we clearly state when a technique requires practice or specific tools. We do not claim official affiliation with any restaurant, brand, or culinary institution, and all content is original unless otherwise credited. This policy was last updated on January 15, 2025.